The British Independent Film Festival - Sam Lane:
This project by Leeds-based designer Sam Lane was a self-initiated redesign of the current British Independent Film Festival branding. He describes the project as having ‘stand-out personality’ and he was not wrong.
With the bold magenta driving the brand forward, a simplistic logo anchors the exhibition. With this kind of strong platform, the work displayed throughout the exhibition would have little problem associating itself with this identity. Complete with brochures, wristbands, tickets, business cards and advertisements, Lane has managed to create a complete brand for the festival.
To see Sam Lane’s branding of The British Independent Film Festival in its fullest, click here.