Toby Ng - The World of 100

Have you ever asked yourself, what would the World look like as a small community of 100 people? Probably not. However, it is something to think about, as the reality would be startling - as much as you’d think so, the village would only have 7 computers, and only 1 person in the World Village would be educated at University level.

These facts are something that designer Toby Ng has thought about very carefully, and turned the results of his findings into a series of twenty infographics depicting ‘The World of 100’. Although aesthetically beautiful, with sharp lines and bold, vibrant colours, these infographics are often horrifying. 

The posters look as though they have come straight out of a children’s book; is this to mirror the naivety of those that are most likely to be looking at them on their computers?

“Look, this is the World we are living in.”

- Toby Ng

ZyXEL and Positive Advertising

I’m currently in the process of creating an illustrative advertisement for the National Literacy Trust to promote their cause; it is because of this that I’m looking into other advertisements that have accomplished a positive, illustrative feel. 

ZyXEL in early 2009 unveiled their new campaign to raise awareness of their new WiFi routers. The campaign consisted of two advertisements showing a middle-aged gentleman; in one ad he had just woken up (showing the benefits of working from home) and in the other he was tripping over his internet cable (showing the chaos that ensues from not having wireless set up in the home). The reason that I have pinpointed these two adverts is because they are so beautifully illustrated. The ads give a clear message through the illustration; they are clear, positive, relatable and funny. I should try and incorporate these themes into my advertisement – as this campaign is very successful in its communication, which is of course that which I hope to achieve through mine.