Research Project, Fulfilling A Brief:
A Final Major Project (FMP) gets us producing entirely self-directed work, solving an issue through the means of Graphic Design or Illustration. It is great to have all boundaries lifted, but it is also very daunting as the FMP is such a massive undertaking, in its early stages it makes you wonder where to start.
To ease these early stages of worry our course lecturers set us a project in which we wrote a creative brief for ourselves (much like we’re about to do for our FMPs) that was derived from an issue. Each group of three was given a tweet from a news website at random, ours was a video interview with Bradley Wiggins on the Tour de France and Doping.
Now, we had to evolve our project from a creative brief that we had written (see previous post, here) into the branding that we had proposed for an ‘anti-doping in cycling’ movement.
This series of images were taken from the slideshow presentation that we created to pitch our ideas to our lecturers. We thought a lot about representing doping and cycling in our brand and logo, but the idea of doping was eventually whittled out, as we wanted to keep the brand fresh and positive; instead of calling the movement ‘Don’t Dope’ we decided to call it ‘Go Clean’ - rather than focusing on the negative issues that have been raised of late about the amount of doping there is throughout cycling.
We mocked-up four possible colour schemes, but in the end stuck with a fifth, the turquoise and cream relay that fresh feeling that we wanted to get across, whilst the others included some darker colours that we wanted to avoid.
Throughout the creative challenge that we had composed, we talked a lot about merchandise for the movement. We created t-shirts and bracelets that could be worn at any cycling event in support of the Go Clean movement; our idea was that if enough people support positive, anti-doping role models in cycling, the shame of doping would hopefully deter sportsman from choosing illegal methods of winning. Similarly to this, we produced advertisements that would be posted around the Internet (e.g. Sky Sports) and posters that would be put across bilboards, both would appear near to key dates in the cycling calendar.