Dove, The Man Manual:
Dove’s new advertisements for it’s Men+Care range are reminiscent of 1950’s public service announcement videos, and borrows its simple graphic styling from model-making instruction manuals.
The light-hearted adverts explain in simple terms that with Dove’s Men+Care moisturising and antiperspirant properties, men are allowed to live their life to the fullest - and ultimately not suffer from ‘malfunction’.
The ads are entirely grey, with subtle uses of colour when signage or arrows are used. An interesting approach by Dove, and a departure from Lynx male product advertisements that talk solely about attraction.