Dove, The Man Manual:

Dove’s new advertisements for it’s Men+Care range are reminiscent of 1950’s public service announcement videos, and borrows its simple graphic styling from model-making instruction manuals.

The light-hearted adverts explain in simple terms that with Dove’s Men+Care moisturising and antiperspirant properties, men are allowed to live their life to the fullest - and ultimately not suffer from ‘malfunction’.

The ads are entirely grey, with subtle uses of colour when signage or arrows are used. An interesting approach by Dove, and a departure from Lynx male product advertisements that talk solely about attraction.

Dove Men+Care, Malfunction: http://youtu.be/d6U5rKwGQSU
Dove Men+Care, Outer Layer: http://youtu.be/QZ_W3Rn6HfU

thedsgnblog:

DDB   |   http://ddb.com

” The 91st Art Directors Club Annual This book is an extension of the “keep fighting the good fight” campaign, which pokes fun at the industry while celebrating the best of the year’s creative achievements. Designed at DDB New York, Creative Direction: Matt Eastwood & Menno Kluin, Art Direction: Carlos Wigle, Copywriter: Aron Fried, Book Design: Juan Carlos Pagan & Brian Gartside, Illustrations: Rami Niemi.”

At DDB we are guided by playbooks, not rule books. Rigid methodologies minimize creativity. Paint-by-numbers gets you the same painting every time. That is not to say we do not have tried and true approaches to building and growing world class brands – we do. But rather than share our methodologies, we rather you spend time on the rest of this site and take a look at examples of our work, peruse some of our thinking, participate in our debates and discussions – basically get to know who we are.

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Jurassic Text Layouts:

Children’s books need to be engaging and educational, text can make or break this balance; a spread can pop off the page with text or it can be made completely dull and boring depending on its placement and treatment.

I was concerned that text would make the book boring, or trip up on the illustrations that I have produced. To see how other illustrators/publishers have treated text throughout their books I took a trip to WHSmith to get some hands-on time with contemporary children’s books. The above images are type experiments over a double page spread to try and see how type could work throughout my recipe book.

The most successful experiments, I feel, were those that separated the text and the image. Integrated text works throughout some books, but as there isn’t much room on my illustrations for text, artwork was being covered which I would really rather avoid.

The typefaces that I used through my narrative recipe book were Clare Hand and Amatic.