Limitations of the Web

Recent advances in programming technology and design softwares have allowed web designers a great deal of freedom in current years. Inspired designers coupled with these advancements have given businesses over the years the ability to create an online space that truly reflects them as a firm, showcasing products and services, and even e-commerce sites that massively cut down costs of expensive outlets. Although there is more freedom for designers to produce all kinds of sites, there are still barriers that severely limit that which can be produced.

As I am creating an online portfolio for myself, it is vital that I know the limitations of the web before I begin, so the problems that I come across can hopefully be limited.

1. Web Colour:

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Unlike the well known CMYK (Cyan Magenta Yellow Key/Black) colours that can be used for production on screen for print distribution, RGB (Red Green Blue) colours must be used when producing a piece of work on screen, for distribution on screen. Although this is not a big issue, because most design software simply has an option to tick for CMYK/RGB, it is of great importance to remember. If something has been produced in CMYK colours for distribution on screen, the colours that have been chosen will not be displayed on all devices as you have intended.

2. Web Safe Fonts:

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One of the most basic aspects of web-design, choosing a typeface for the site, is also one of a website’s most limiting features. Fonts are collected in families (e.g. Arial, Helvetica, Verdana) so that if a user’s device cannot display the intended typeface, a similar backup typeface will be displayed in its place. However, this substitution will cause distortions for anyone viewing the site, with misaligned text, or a whole different visual style that will create an entirely different look to the site. 

There are ways to get around this, for example, using a very common typeface like Times New Roman, or incorporating the desired typeface into the Javascript coding of the site.

3. Security And Speed:

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It has been a problem for website designers of past, of present, and will definitely be a problem for web designers in the future - the speed of the viewer’s internet. Although dial-up speeds of 256kb/s have long since gone, sites that are fully interactive and animated can put a real strain on viewer’s bandwidth, and can create a jerky experience for some users. A site must always be developed with the users that have the slowest internet in mind, if not, there will always be a percentage of viewers that will simply not have access to your site.

Security is a major concern for internet users that log into e-commerce sites, we hear everyday stories about identity theft and user data that has been hacked. If you are creating a shopping site, you will be limited to using applications that the user trusts, giving them and their data a safe experience when on the site. Add-ons must also be avoided, as some can become backdoors into the site, which can later become unstoppable holes leaving the information stored on site vulnerable to theft.

4. Browser And Display Limitations:

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How the website is finally displayed is going to serve as one of the main design problems for any designer, getting the site functioning on IE, Firefox, Safari and Chrome is a battle that can take up a lot of time and effort. On top of this, the site has to look good on a mobile device too. However, the time spent perfecting the display of the site is not time wasted, because the more compatible that your site is, the more users that you can service.

Similar to this problem, sites must be able to scale to fit different screen resolutions; a site that looks great on the 27” iMac that you designed it on, might have both vertical and horizontal scrollbars for someone looking at it on their 13” laptop - which would make the site completely unusable for anyone without a 27” screen.

Fancy Eating Some 60-Year-Old Cereal?

Of course, it is the designs of the packaging that are 60 years old, not the cereal itself - that’d just be silly. In celebration of this year’s Jubilee festivities, Kelloggs have released all of their cereal how it used to be packaged when the Queen was first put on the Great British throne 60 years ago.

The designs have a brilliant retro feel to them, using more simplistic colour and design for the Kelloggs characters that we know today. This is a stark contrast to the more 3D-cartoon kind of style that decorates their packaging in 2012; I much prefer the paper cutout look of 60 years ago, I think that it adds a lot to the charm and design of the packages. I feel that Kellogg’s packaging is somewhat over-designed today, and that they can take a page out of their precursor’s book and reinstate this simplistic colour collage approach.

This was a fabulous way to celebrate the Queen’s Diamond Jubilee, and showed the creatives at Kellogg’s HQ to be outside-the-box thinkers, avoiding the ‘paste as many Union Jacks as you can over our current design’ approach that many manufacturers have gone with. Jolly good show Kellogg’s!

The Start of Something Brilliant

Could this be the start of something brilliant? Will Arsenal ever win another trophy? Will my bread go mouldy before I get time to toast it? Well, these are all questions that I have thought about carefully and tried my best to answer; but the simple answer seems to be - only time will tell.

Becoming a designer was always an aspiration for me, but taking Art at A Level never really gave me the chance to tap into any of this passion as we focused more on traditional methods of working. Now at University level, I hope to take my passion and forge it into a way of life, career, and more importantly a learning experience. These are exciting times for me, and I hope to share some of my experience as I go hurtling head first into the Design Industry.

I hope to pack this blog beyond its bursting point with anything that I find in the Design World that makes me go ‘aahh’, ‘oooo’ or, indeed, ‘hmmm’. This isn’t a blog for me to show off my holiday snaps or photos of my dog (bless him), but instead, I aim to analyse pieces of work that inspire me, dissect pieces of work that perplex me, and try to show off some of the best work that I’ve created along the way.

Here’s to the future! Over One Hundred!