Dove, The Man Manual:

Dove’s new advertisements for it’s Men+Care range are reminiscent of 1950’s public service announcement videos, and borrows its simple graphic styling from model-making instruction manuals.

The light-hearted adverts explain in simple terms that with Dove’s Men+Care moisturising and antiperspirant properties, men are allowed to live their life to the fullest - and ultimately not suffer from ‘malfunction’.

The ads are entirely grey, with subtle uses of colour when signage or arrows are used. An interesting approach by Dove, and a departure from Lynx male product advertisements that talk solely about attraction.

Dove Men+Care, Malfunction: http://youtu.be/d6U5rKwGQSU
Dove Men+Care, Outer Layer: http://youtu.be/QZ_W3Rn6HfU

How’s your breath?

I’m sure that a lot of people wish that their breath was as minimalist as these posters, the truth is, it’s usually not. Enter Listerine ‘Pocket Paks’ (apparently)! There’s no denying that these posters are strong, with line-art sitting in the middle of a bright, pastel hue, making them hard to miss. The object in the middle is a stylised speech bubble – playing on a very literal message: when you open your mouth, regardless of what you are trying to say, you’ll only be telling the person in front of you what you had for lunch. 

These posters are a brilliant triptych, with a well thought out, simple idea and execution. However, I did feel that the line-art hadn’t been revised thoroughly enough, as there were some jagged edges where perhaps the artist had used the Pathfinder tools on Adobe Illustrator, and the lines didn’t quite perhaps behave as well as they should. Call me finicky, but now I’ve seen it, I can’t un-see it. All irks aside, a great advertising campaign, with a clear, strong idea.

A 1905 Coca-Cola advertisement. I’m guessing that this was before their red and white colours? This seems to be a bit more beige and dark-beige.
I wonder when the last time Coca-Cola used the words ‘palatable’, ‘delightful’ and ‘healthful’ in an ad campaign was?

A 1905 Coca-Cola advertisement. I’m guessing that this was before their red and white colours? This seems to be a bit more beige and dark-beige.

I wonder when the last time Coca-Cola used the words ‘palatable’, ‘delightful’ and ‘healthful’ in an ad campaign was?

Reblogged from The True Bob Files