Fancy Eating Some 60-Year-Old Cereal?
Of course, it is the designs of the packaging that are 60 years old, not the cereal itself - that’d just be silly. In celebration of this year’s Jubilee festivities, Kelloggs have released all of their cereal how it used to be packaged when the Queen was first put on the Great British throne 60 years ago.
The designs have a brilliant retro feel to them, using more simplistic colour and design for the Kelloggs characters that we know today. This is a stark contrast to the more 3D-cartoon kind of style that decorates their packaging in 2012; I much prefer the paper cutout look of 60 years ago, I think that it adds a lot to the charm and design of the packages. I feel that Kellogg’s packaging is somewhat over-designed today, and that they can take a page out of their precursor’s book and reinstate this simplistic colour collage approach.
This was a fabulous way to celebrate the Queen’s Diamond Jubilee, and showed the creatives at Kellogg’s HQ to be outside-the-box thinkers, avoiding the ‘paste as many Union Jacks as you can over our current design’ approach that many manufacturers have gone with. Jolly good show Kellogg’s!