Jurassic Snacks With Astrid And Max, A Recipe Book For Boys And Girls - Sam Bartlett:

My aim was to try and engage children with cooking in a new way, through ‘narrative recipe’. Recipe books aimed at children are all written in the same methodical approach as those books aimed at adults, they might have a few more exciting characters, brighter colours and easier recipes, but these seem to be the only discernable differences.

My books tell the story of Astrid and Max, two dinosaurs with a passion for cooking; each 8-step guide is easy for children to follow, and sees them create a healthy snack/drink.

In every paperback collectable book there are pink preparation pages (for parents to see the ingredients and method needed) and white colouring in and activity pages at the back for children (for something to do whilst waiting for things to cook).

www.sam-bartlett.co.uk

Jurassic Snacks, Front Covers:

Here are the final 3 books covers for ‘Jurassic Snacks With Astrid And Max’; the Breakfast Smoothie cover will be part of a complete 8-step narrative recipe book, whilst the other 2 covers will be mocked up as dummy books with blank innards to give an impression of how the collection of recipes will come together.

I tried to keep the outcome of the recipe as the focal point of the front cover, allowing it to sit central on the table; although I tried to do this in an unforced way. Instead of just plonking the strawberry ice pop in the middle, I decided to place the ice pop moulds, with some ice pops surrounding them in Astrid and Max’s hands.

I treated the back of the book much like I did the text throughout, a close-up of a tabletop with several of the ingredients needed spread over it. Pricing was an issue that I thought hard about, I wanted to keep the price fairly low as there would be a large volume of recipes available. However, since I produced these covers, I have been told that perhaps the price point undersells the books.

thedsgnblog:

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” The 91st Art Directors Club Annual This book is an extension of the “keep fighting the good fight” campaign, which pokes fun at the industry while celebrating the best of the year’s creative achievements. Designed at DDB New York, Creative Direction: Matt Eastwood & Menno Kluin, Art Direction: Carlos Wigle, Copywriter: Aron Fried, Book Design: Juan Carlos Pagan & Brian Gartside, Illustrations: Rami Niemi.”

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