Tackling Literacy Today, Milwaukee Public Library:
This set of three images was taken from Milwaukee Public Library’s recent Internet campaign; it is clearly reaching out to younger uses that use the Internet as a form of social networking. They are trying to get users away from their computers, and into a book – hence ‘Put Your Face in a Book’, ‘You Could Be Reading’ and ‘140 Characters? Try Millions’.
It’s effective because it uses current Internet logos of Facebook, YouTube and Twitter (three powerful, popular sites) and alters them so they show a statement about reading. This method makes their statement instantly relatable, as the logos of these sites are something that most of us see at least once a day.