One Day Project - Recycle 365:
As a D&AD briefing, BA Visual Communication were put into groups of mixed 2nd Year and 3rd Year students with the aim of completing the WPP ‘Change habits, change the World’ brief in a matter of hours. My group consisted of (from left to right) Lucy Bolton 3rd, Charlotte Macgregor 3rd, myself 3rd, India Clausen 2nd, Amanda Ferris 3rd and Karly Brown 2nd.
Our idea was ‘Recycle 365’, a year-long event that promoted recycling through a rewards scheme. The ‘welcome pack’ would come with ID stickers that users would place on everything that they put into their recycling, the items (milk bottles, tins, cereal boxes etc.) would then be scanned at the other end. The more volume of recycling that you submit, the more ‘365 points’ you will receive; these can be spent in-app on helpful, environmental goods like bikes, energy-saving lightbulbs, and electric heaters.
The year-long event would be split into the four seasons, and throughout these seasons checkpoints would be instigated. With these checkpoints the nation (or World in a larger scope) would be able to see which areas were doing better than others. This would motivate different regions to put more effort into recycling: ‘Come on London, we’re falling behind!’ Eventually after the year was over, five top recyclers across the nation receive free installation of solar panels.
It was an inspirational day because of the amount of work that we were able to produce in such a short space of time, I feel as though we worked strongly as a team and managed to push towards our goals together. Our idea won the ‘Student Choice Award’ because we were voted for by other students.