Young People Prefer Print - The Guardian:
Young people aged from 16 to 24 years of age are considered the ‘digital generation’ for the most part, they have been the most exposed to social networking and major digital advancements in their lifetime. You may consider that this demographic can hardly be prized away from their mobile phones or televisions, but in a recent survey it was revealed that 62% of 16 to 24 year olds prefer to read books in print format, as opposed to the digital alternatives on eReaders.
Statisticians at Voxburner used nearly 2000 young adults in their 2013 survey, Liz Bury reported for The Guardian newspaper:
The two big reasons for preferring print are value for money and an emotional connection to physical books. On questions of ebook pricing, 28% think that ebooks should be half their current price, while just 8% say that ebook pricing is right.
The top-rated reasons for preferring physical to digital products were: “I like to hold the product” (51%), “I am not restricted to a particular device” (20%), “I can easily share it” (10%), “I like the packaging” (9%), and “I can sell it when used” (6%)’
- Liz Bury, The Guardian
The tactility of paper books aids in their reading, and it appears that young readers of today want books to be supplied to them in a different format than digital. More qualitative comments given by those surveyed included comments like: ‘I collect’, 'I like the smell' and 'I want to have full bookshelves'. Books are a quantitative status symbol, and people enjoy having collections. After all, you can’t see the books that people have read when they are hidden on their Kindle or iPad.
To read Liz Bury’s article about young readers, click here to see the article on The Guardian’s website in full.